A lot of us think of Podcasting as the same as a radio station, music, ads, and maybe a few people making jokes- but it’s pretty much just the background noise to your afternoon walk or commutes to work.

This isn’t entirely true, because Podcasting brings an entirely new world to us, where it can inspire, educate and motivate us to learn and grow together. Podcasters don’t speak alone instead they build communities around their shows and Reap the Benefits. 

You may be thinking, “It’s too time-consuming, too technical or the market is oversaturated…”  Well if you are a business owner and that’s on your mind then keep reading. 

Being able to implement a podcast in your business is one of the most important decisions, because not only is it a free marketing tool that has the magic three – yes Visibility, Authority, and a place that attracts all of your ideal clients-Just Imagine that-  Your ideal clients knocking at your door!

Yet Podcasting also takes your business to an entirely next level, and that is because it has become one of the biggest free marketing tools out there.

Let me share with you 4 reasons why it’s a great idea to start your podcast in 2022!

1. The podcasting market is growing

Big companies like Spotify, Apple, and Google have invested a fair share of their podcasting business over the last couple of years. The growing number of podcasts (from 525,000 in 2018 to 2 million in 2021) shows there is a growing demand to satisfy, and that should come as no surprise – podcasts are very convenient to consume. 

Now that we know the market is on the rise and will grow even more, with more sophisticated ad placements (read = more monetization options for podcast creators), let’s see some benefits of podcasting for brands!

2.  You will be seen as an authority

Creating a podcast consistently will inevitably help you build trust and connection to your ideal audience. With each episode, more and more people will follow you for your advice and insights. 

Do you feel confident about a certain topic, but don’t have the online presence you need yet? Starting a podcast will help you position yourself as an authority in the minds of your ideal audience. 

Podcast creation will also challenge your creativity within your field, leading to more growth and confidence.

3. Network Building

If you think you’re not ready to be the main star of the show, invite guests to your podcast!

Just reach out and talk to people in your niche you find interesting.

Having guests will help you:

• Gain more visibility 

Your podcast will be exposed to new audiences as your guests share it, bringing new ears and eyes to your content!

• Create connections with them 

This may lead to more exciting opportunities in the future!

4. Repurposing podcasts is very easy 

Repurposing is tailoring one piece of content (usually long form) to distribute on different channels. 

Here are some ways you can use your podcast episodes: 

• Turn them into blog posts with the help of a transcription tool.

• Take the best bits and send them out to your email subscribers as a newsletter.

• Create infographics, charts, or quotes to distribute on different social platforms. 

• Share a preview of the best parts as an audiogram. The audiogram is audio turned into a social video with the cover image and a dynamic waveform on it. There are tools like Headliner and Wavve that you can use to create audiograms.

BONUS: It’s really easy to start a podcast in 2022

It is affordable, and you don’t need to have writing or design skills to start your podcast. On top of that, there are Podcast Experts out there to help take the ease off the tech side. 

Happy Podcasting!

Sinead Acevedo, Podcast Coach