I’ve been around the block as a Pinterest Manager, now I’m sharing my guide on how to become a Pinterest Manager for beginners. Drawing on the five things I wish I knew before getting started, by the end, you’ll be able to avoid my mistakes and steal my expert strategies to enter the industry as a pro!

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Some people take their time to do things. 

They strategize and vision board and meticulously plan. 

Others? Dive in headfirst. 

When I became a Pinterest Manager, I chose the latter. With zero regrets. 

Because it meant I got the raw and real experience of learning Pinterest for business from the ground up.  Of course, there were lots of learnings and ‘oops-my-bad’ moments along the way, and that’s why I’ve curated this guide! 

All so you can learn from an expert who’s been where you are, fast track your success, and succeed as a superstar Pinterest Manager from the beginning. 

We’ll cover:

1. Why you need to educate before you sell
2. The importance of staying up to date on trends
3. The magic of Pinterest and SEO
4. How you can utilize automation in your Pinterest strategy
5. How an intentional  keyword strategy can make or break results

By the end? You’ll be able to:

→ Confidently start and scale your Pinterest Management business

→ Avoid critical beginner mistakes that harm your credibility

→ Emerge with more authority

→ Generate incredible, consistent results

→ Charge your worth, backed by expert knowledge and training

From the number one rule, I wish I followed, to all the things that would’ve made life SO much easier, let’s open the book on how to become a Pinterest Manager!

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1. HOW TO BECOME A PINTEREST MANAGER: EDUCATE BEFORE YOU SELL

Convincing your dream client to hire you comes with a little rule: 

Tell before you sell. 

If your audience doesn’t see the value of Pinterest for their business, they’re not going to hire you to manage it for them, right? 

Here’s one powerful way you can educate before you sell your services:  

Use transformative storytelling

Bring your audience’s imagination to life by leveraging numbers, case studies, and testimonials that show them what’s possible when they engage in Pinterest Marketing. 

As a beginner Pinterest Manager, you could practice your skills on your own business, or offer a beta program to small business owners willing to trade services or exchange a discount for a case study at the end. 

In your case study, you can showcase:

1. The business’s background and goals
2. The tailored Pinterest strategy you devised
3. Your weekly and monthly results 
4. The estimated return on investment
5. The client’s feedback on the entire experience

Most business owners are familiar with social media, but educating them on Pinterest is critical to boosting your credibility, highlighting your point of difference, and moving leads through the customer journey. 

2. HOW TO BECOME A PINTEREST MANAGER: STAY ON TREND

Just like any marketing tactic, Pinterest is an evolving platform requiring you to stay updated with the latest strategies, resources, algorithm changes. 

The best beginner Pinterest Managers are the ones who remain agile, constantly expanding their knowledge, reviewing their current strategies, and finding new ones. 

These Pinterest Managers stand out because they:

• Are seen as experts and thought leaders
• Can deliver stronger results
• Can develop more detailed and tailored strategies
• Don’t get caught out with a question they can’t answer
• Remain adaptable and dynamic, instead of sticking with an ineffective approach

Some great places to consume your dose of Pinterest updates include:

1. Pinterest Trends

Get on top of what’s hot on the platform right now, and explore the popularity of key search terms related to your client’s businesses. 

2. Pinterest Newsroom

Browse the latest press releases and articles on Pinterest for Business, creators, ads, and more. 

3. Tailwind

This go-to Pinterest automation tool also hosts various free resources to keep you up to date, including blog posts, guides, and video training. 

4. Pinterest Predicts

The annual Pinterest Predicts report is another great tool from the platform itself, helping you familiarize yourself with trends across all industries. 

5. Neil Patel’s 103 resources for Pinterest’

This guy is an expert marketer and Pinterest legend who’s curated 100+ articles from the basics right through to the best marketing tips. 

You could create a folder on your browser and save down the above links, then set yourself a reminder to read through every Monday before you dive into a fresh work week!

3. HOW TO BECOME A PINTEREST MANAGER: KNOW THE POWER OF SEO

Pinterest and Search Engine Optimization go together like PB and J. Beyond the aesthetically pleasing content, as a visual search engine, it’s a goldmine for automatically boosting website traffic. And the numbers don’t lie – users are three times more likely to click through to a website from Pinterest than on any other platform. 

Here’s how the power of Pinterest SEO works:

1. You optimize your profile and create optimized content using techniques such as Rich Pins and keywords. 
2. When a user falls in love with your content and repins it, it creates a new link to your website. 
3. The more saves and repins you receive, the more credible Google (and other search engines) perceive your website to be, subsequently boosting your ranking. 

With so many captive users searching for products, services, and information, some businesses can see thousands of website clicks and conversions. That means the higher the ranking and the more traffic you can achieve via Pinterest SEO, the more likely you are to become a standout Pinterest Manager. 

4. HOW TO BECOME A PINTEREST MANAGER: AUTOMATE IT ALL

When you’re a beginner Pinterest Manager, establishing strong and effective processes from the beginning will allow you to scale with ease. It may not feel overwhelming now, but once you’re in demand with a booked-out roster of dream clients, you’ll be thanking yourself for establishing automated processes from the get-go. 

Automating your Pinterest Management ensures:

• More consistency, keeping users and the algorithm happy
• Less stress, and the ability to have Pins go out in your sleep
• Increased profitability

Tailwind is my all-in-one tool of choice to create, schedule, and optimize Pinterest accounts. 

In particular, functions like:

• Automated Pin publishing
• A visual, drag-and-drop planner
• The ability to schedule posts for optimal engagement times using the Smart Scheduler Tool

…are a time-saving dream. 

And while I’m here…

Beyond automation, Tailwind also offers ‘communities’ enabling Pinterest Managers to find and join communities to boost reach, generate fresh content and explore collaboration opportunities. This? In combination with built-in analytics, reporting, and trend monitoring makes it a no-brainer investment for every beginner Pinterest Manager. 

5. HOW TO BECOME A PINTEREST MANAGER: NAIL YOUR KEYWORD STRATEGY

When it comes to Pinterest, what you create is just as important as what you say, especially when it comes to leveraging the power of  SEO, as I mentioned earlier. 

On Pinterest, keywords are used to describe and categorize your Pins and help them rank in Smart Feeds and search results. The more niched and specific they are, the easier it is for Pinterest users to find your content. 

Implementing the right keyword strategy comes down to one thing:

Get in the mind of your audience

Just like any other SEO strategy, the right keywords are the ones your users are searching for. Don’t be afraid to get specific – you’ve got to niche down to stand out. 

For example, targeting broad search terms like ‘drawing’ is unlikely to help you rank given it’s such a popular term. Comparatively, a more drilled down keyword like ‘drawing for beginners’ can help you appear top of the results for a more niche topic and audience. 

To find your keywords, start with Pinterest’s auto-suggest and guided search function. Type your keyword in the search bar and you’ll see the most popular terms suggested in order. This is the best way to find broad keywords to springboard content and descriptions from. From there, you can filter down by more specific keywords using the guided search ideas.  

Pinterest also offers a keyword research tool within its Ads Manager. Once you’ve set up a business account, you can access this to generate tons of free keyword ideas (even if you don’t plan to run ads just yet). 

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Whether you’re a weekend Pinning fanatic from way back, or just dipping your toes into the platform for the first time, there are a few secrets to take away from my experience as a Pinterest Manager. 

That includes:

1. Why you need to educate before you sell
2. The importance of staying on trend
3. The magic of Pinterest and SEO
4. How you can automate everything
5. How a solid keyword strategy can make or break results

Now you’re across these five tips on how to become a Pinterest manager, you’ll be able to confidently kick off your journey, emerge with unshakeable confidence and credibility, start charging your worth, and fast-track building the online business of your dreams! 

BONUS: Optimize your Pinterest account for success!

Take your learning one step further and uncover how to optimize your Pinterest account with the signature setup and optimization strategy I use for ALL my clients! Download the FREE checklist on how to optimize your Pinterest and set yourself up for viral success!